When marketing the brand of your business, it’s critical to find a harmonious balance between the cost as well as the results of the strategy. For new identities attempting to expand and grow, the goal should always be related to maximizing return on investment (ROI) by discovering the most effective strategies for the lowest possible expense. Here is a curated list of the top 5 best cost-effective marketing strategies.
1. Drop Cards
Regardless of whether your business sells either products or services, techniques related to prospecting are essential for profits. Today, many businesses make use of Instagram, Google, Facebook, and Pinterest for ad placements. Still, there are other conventional tactics, including billboards and email marketing.
Drop cards, also known as money business cards, are small cards that provide rapid, accessible information about a business. Typically, it includes data such as a website or phone number. No matter the case, the primary intention is to get the attention of a client such that they make use of the contact information. These are often created in the form of dollar bills to easily retain the interest of prospects.
If you were to shop for groceries and come across what appears to be a $100 bill on the floor, you may pick it up and realize it is an advertisement for a business. This makes an unforgettable impression. Drop cards are easily passed on to acquaintances, family, and friends to create additional exposure for a business.
2. Blogging
A simple and incredibly effective way to drive traffic to a business website includes having a blog. The search engine algorithms of Google favor websites that are frequently updated and provide relevant, high-value content to their base of users.
In accordance with data produced by HubSpot, sites that post an average of 15 times per month generate over 3 times the amount of web traffic than those who blog less frequently. The more value delivered in each post, the more chances an audience will have to visit and interact with a website, producing outstanding exposure for your brand.
3. Email Lists
Newsletters and email lists have proven more challenging to implement, but when used properly, they are an amazingly useful tool. It allows an easy way for businesses to assemble contacts and keep customers informed about deals and new products available, all at no cost.
4. Video Content
Videos are the most engaging form of low-cost marketing for modern advertising campaigns. Like blog posts, you can either outsource the content creation to freelancers or create them in-house to specialize in the creation of high-quality marketing material. Whichever you choose, videos are an extremely powerful way to enhance the visibility of a brand and quickly grab the attention of an audience.
5. Social Media
Despite the fact that costs related to placing dedicated sponsored advertisements across social media platforms can be expensive, a business has no mandate to spend money upfront to simply exist everywhere. For instance, a business can easily post Pins in the form of images, videos, or blog content and organize the posts across different boards, using hashtags to target search interests on Pinterest absolutely free.